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**RTP** (Rádio e Televisão de Portugal) is the Portuguese public service broadcasting organization. It runs four national television channels and three national radio stations. As well as several satellites and cable offerings. They challenged Itsanashow Studio to develop a new visual identity for every newscast program.



**THE CHALLENGE**
This new identity should mirror the company's new strategy — forward-looking, dynamic, and youthful. 
It had to make the operators' daily routine easier and in line with the channel's visual identity.

**THE SOLUTION**

As an animation studio, we opted for organic transitions, and a nifty color balance — with informative elements. 
Filling the whole horizontal area enabled us to create a bigger and better graphic design.


_*[Curiosity note: We have developed about 42 bugs/logos, 22 lower-thirds, 6 healines & promos, 7 live transitions, 4 split screen transitions, 2 ticker lines 🤓_ ]


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**Explore More:**
- <a href="https://itsanashow.com/work/rtp-set-ledwall-backgrounds" target="_blank">RTP Set Ledwall backgrounds</a>
- <a href="https://itsanashow.com/work/rtp-openings" target="_blank">RTP Openings</a>
- <a href="https://itsanashow.com/work/rtp-infographics" target="_blank">RTP Infographics</a>

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RTP Newscast Identity | On-air Graphics

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RTP | ON-AIR Graphics