Broadcast Design · Motion System
RTP | Infographics
The Challenge
When Portugal’s leading public broadcaster set out to reinvent the way it delivers news on-screen, they chose us to lead the transformation — from rebranding all news shows to building a powerful motion system that became part of RTP’s signature identity.
RTP (Rádio e Televisão de Portugal) commissioned Itsanashow Studio to lead the full rebrand of its national news programming. This meant crafting not only the visual identity for every news segment, but also designing a complete, scalable infographic system tailored for real-time, live broadcast.
Our challenge?
To translate complex data into fast, intuitive visuals. To balance expressive design with editorial rigour. And to build a cohesive, motion-driven language that would adapt across a vast array of content — from breaking news alerts to sports results, economic indicators to weather forecasts.
The Solution
A flexible broadcast design system powered by motion clarity, brand storytelling, and editorial precision.
We designed a modular, broadcast-first infographic system that brought clarity, speed, and brand distinction to RTP’s daily newsroom output — all through the lens of motion branding.
🔹 Motion as Identity
We didn’t just animate the news — we built a motion language. Every transition, timing, and rhythm was purposefully designed to match RTP’s editorial tempo, transforming animation into a key pillar of its on-air identity.
🔹 Color That Speaks
We implemented a smart color-coded system aligned with RTP’s rebrand. Each news outlet was assigned its own palette — enhancing navigation, visual hierarchy, and recognizability across all platforms.
🔹 Minimalist, Light-Emitting Icons
Our weather icons and visual assets were designed with clarity in mind: minimalist, glow-accented, and fully optimised for screen legibility. Inspired by the light-based brand principles we defined for RTP, these icons radiate information at a glance.
🔹 A System Built for Scale
From high-impact templates to micro-level UI, every component was designed to be modular, adaptable, and newsroom-friendly — enabling fast, consistent storytelling without compromising on brand experience.
Broadcast Design Deliverables
- 45+ custom infographic templates spanning news, sports, economy, and weather
- 12 animated weather icons with light-reactive details
- 4 forecast formats: national, international, LED wall, and global cities
- 4 map-based designs for alerts, locations, and routes
- Dedicated graphics for match results, team formations, rankings, and player profiles
Impact
The system became a visual signature of RTP’s rebrand — aligning editorial clarity with a strong motion identity. It empowered broadcast teams with tools that are fast to operate and intuitive to use, while elevating the audience experience through visuals that are bold, consistent, and unmistakably RTP.
Whether it’s a live news segment or a full-scale rebrand, we build motion systems that turn screens into statements.
👉 Explore the complete breakdown of this project:
“I am very satisfied with the work we developed together. The feedback was excellent, and we achieved sobriety, elegance, and readability.”
News Director at RTP
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