How do you create a visual identity that reflects the modern evolution of a public broadcasting organization while maintaining its legacy of trust and credibility?

RTP (Rádio e Televisão de Portugal), the Portuguese public broadcaster, operates four national television channels, three national radio stations, and a variety of satellite and cable offerings. Itsanashow Studio was entrusted with the task of designing a fresh, unified visual identity for RTP’s newscast programs.

The goal was to align with RTP’s vision of being dynamic, youthful, and forward-looking, while also streamlining workflows for operators and maintaining consistency with the channel’s broader visual language.

Light. Image. Information.

These three core pillars guided our creative process, culminating in a visual identity that positions RTP as a bridge between audiences and the world.

• Light as a Window to the World:
  Light symbolizes RTP’s mission to inform and connect. It plays a central role in the visual language, representing an ever-changing perspective that evolves with the day’s news and transitions seamlessly across digital platforms.

• Dynamic Use of Color:
  Vibrant, daring colors were chosen to mirror the energy and immediacy of news broadcasting. By allowing light and color to interact fluidly, we brought a fresh perspective to traditional newscast visuals, embodying RTP’s dynamic and innovative evolution.

• Sophisticated 3D Openings:
  Approximately 24 unique openings were developed for RTP’s newscast programs. These sophisticated 3D animations placed light and color at the forefront, delivering a bold and visually compelling experience that redefined RTP’s identity for modern audiences.

👉 Explore the full scope of this project below:

• RTP | ON-AIR Graphics
• RTP | Infographics
• RTP | LED Wall & AR Graphics