How do you create a graphic identity that captures the mystical essence and folklore-rich narratives of a series while appealing to a broad audience?

LUSITÂNIA, a six-episode fantasy/adventure anthology created by Nuno Soler and brought to life by Frederico Serra, explores Portugal’s enchanting myths and mysteries. Tasked by Take It Easy Film, we embarked on a creative journey to craft an identity that honors the series’ imagery while delivering a timeless and evocative visual language.

The challenge was to design a cohesive identity for a series where each episode unfolds in a distinct genre, yet all are interconnected by themes of mystery, sorcery, and exploration. The visual elements needed to captivate viewers without relying on excessive embellishments, instead embracing the rich traditions and storytelling heritage of Portuguese folklore.

We crafted an immersive and visually captivating graphic identity that brings LUSITÂNIA to life, rooted in the mysticism and timeless charm of Portuguese myths and legends.

• Rustic Iconography:
  To reflect the series' folklore-inspired narratives, we designed unique icons for each legend featured in the anthology. These hand-drawn symbols, inspired by ancient carvings and rustic illustrations, evoke the essence of forgotten stories—hidden in caves or etched into old books. Their raw, organic style honors the authenticity and traditions of storytelling passed down through generations.

• Distinctive Color Palettes for Each Episode:
  Each opening sequence was infused with a unique color palette to establish a distinctive atmosphere, tailored to the genre and tone of the episode. These palettes evoke a sense of discovery, like unearthing secrets in a hidden cave illuminated by light, adding depth and anticipation to each narrative.

• Title Sequence Animation:
  The opening title sequence was designed as an immersive experience to elicit wonder and anticipation, captivating viewers while setting the tone for the unfolding stories.

• Promotional Materials & Social Media:
  The graphic identity extended beyond the screen to include posters and social media content, preserving the mysterious and enchanting essence of LUSITÂNIA. These materials served to engage audiences further, helping the series transcend the television format by expanding into digital platforms and bridging the gap to its website.