Dynamic animated transition for the SPIN project, showcasing a character’s journey from student to adult, emphasizing lifelong trust, financial security, and reliability provided by the bank.

large_bdp-spin-animation-transition-businesswoman.gif

medium_bdp-spin-animation-transition-businesswoman.gif

small_bdp-spin-animation-transition-businesswoman.gif

thumbnail_bdp-spin-animation-transition-businesswoman.gif

bdp-spin-animation-transition-businesswoman.gif

Final animated sequence from the SPIN project, featuring Camila arriving at her parents’ house and embracing her father, symbolizing familial security, emotional connection, and protection.

large_bdp-spin-animation-bank-security-hug.gif

medium_bdp-spin-animation-bank-security-hug.gif

small_bdp-spin-animation-bank-security-hug.gif

thumbnail_bdp-spin-animation-bank-security-hug.gif

bdp-spin-animation-character-security-hug.gif

Initial sketch studies for the animated character Camila, created for the SPIN project.

large_bdp-spin-characters-sketch-camila.png

medium_bdp-spin-characters-sketch-camila.png

small_bdp-spin-characters-sketch-camila.png

thumbnail_bdp-spin-characters-sketch-camila.png

bdp-spin-characters-sketch-camila.png

Collection of character sketches created for the SPIN project.

large_bdp-spin-characters-sketch-all.png

medium_bdp-spin-characters-sketch-all.png

small_bdp-spin-characters-sketch-all.png

thumbnail_bdp-spin-characters-sketch-all.png

bdp-spin-characters-sketch-all.png

Final illustrations of the main characters for the SPIN animation project.

large_bdp-spin-characters-illustration-main.png

medium_bdp-spin-characters-illustration-main.png

small_bdp-spin-characters-illustration-main.png

thumbnail_bdp-spin-characters-illustration-main.png

bdp-spin-characters-illustration-main.png

Final illustrations of the main and secondary characters for the SPIN animation project.

large_bdp-spin-characters-illustration-all.png

medium_bdp-spin-characters-illustration-all.png

small_bdp-spin-characters-illustration-all.png

thumbnail_bdp-spin-characters-illustration-all.png

bdp-spin-characters-illustration-all.png

Sketch and final illustration of Camila, for the SPIN project.

large_bdp-spin-characters-07.png

medium_bdp-spin-characters-07.png

small_bdp-spin-characters-07.png

thumbnail_bdp-spin-characters-07.png

bdp-spin-characters-sketch-illustration-camila.png

Sketch and final illustration of a male character representing a father, created for the SPIN project with a focus on diversity and visual storytelling.

large_bdp-spin-characters-08.png

medium_bdp-spin-characters-08.png

small_bdp-spin-characters-08.png

thumbnail_bdp-spin-characters-08.png

bdp-spin-characters-sketch-illustration-dad.png

Animation showing SPIN’s versatility across banking platforms: mobile app, website, and in-branch services.

medium_bdp-spin-animation-mobility.gif

small_bdp-spin-animation-mobility.gif

thumbnail_bdp-spin-animation-mobility.gif

bdp-spin-animation-mobility.gif

Animation illustrating SPIN’s convenience and accessibility for all age groups, demonstrated in a living room setting.

medium_bdp-spin-animation-transfer.gif

small_bdp-spin-animation-transfer.gif

thumbnail_bdp-spin-animation-transfer.gif

bdp-spin-animation-transfer.gif

Work-in-progress visual of hand gesture animations demonstrating SPIN usage interaction.

medium_bdp-spin-animation-hand-gestures.gif

small_bdp-spin-animation-hand-gestures.gif

thumbnail_bdp-spin-animation-hand-gestures.gif

bdp-spin-animation-hand-gestures.gif

Final animation showcasing SPIN’s user-friendly functionality within the bank’s mobile app.

medium_bdpspin-animation-operation.gif

small_bdpspin-animation-operation.gif

thumbnail_bdpspin-animation-operation.gif

bdp-spin-animation-mobile-operation.gif

Illustration of a father and daughter holding a piggy bank in a cozy home setting, symbolizing care and financial planning for the SPIN animation project.

large_banco-de-portugal-spin_illustration-protection.png

medium_banco-de-portugal-spin_illustration-protection.png

small_banco-de-portugal-spin_illustration-protection.png

thumbnail_banco-de-portugal-spin_illustration-protection.png

banco-de-portugal-spin-illustration-protection.png

Illustration of a father and daughter hugging outdoors, highlighting family warmth and emotional connection for the SPIN animation project.

large_banco-de-portugal-spin_illustration-hug.png

medium_banco-de-portugal-spin_illustration-hug.png

small_banco-de-portugal-spin_illustration-hug.png

thumbnail_banco-de-portugal-spin_illustration-hug.png

banco-de-portugal-spin-illustration-hug.png

Banco de Portugal partnered with Itsanashow Studio to develop a 2D animated explainer video and a 20-second TV spot for SPIN, simplifying financial concepts and engaging a broad audience.

### Banco de Portugal needed to introduce the new **SPIN service** to the general public in a way that combined clarity, creativity, and relatability. The challenge was to simplify a complex financial concept for a broad audience while moving away from a traditional institutional tone.

They required a video strategy that balanced **engaging storytelling and clear messaging**, ensuring the message resonated with viewers and remained memorable.

The Challenge

### Explaining features without losing engagement can be tricky — no one wants a boring explainer video. To tackle this, we leaned into storytelling and developed a **character-driven 2D animated explainer video** along with a **complementary TV spot** for SPIN by Banco de Portugal.

By using relatable characters and everyday scenarios, we showcased SPIN's innovation, security, and ease of use. The **emotive narrative** simplified complex financial topics while **reinforcing Banco de Portugal's image** as a secure and dependable institution. This approach bridged the gap between clarity and creativity, making the SPIN service accessible, engaging, and memorable for the public.

**Why It Works:**
- **Engaging storytelling:** Character-driven animation creates instant connection and relatability.
- **Clear messaging:** Complex topics are presented in an easy-to-understand, audience-friendly manner.
- **Memorable visuals:** Creative design highlighted SPIN’s innovation and security while reinforcing trust in Banco de Portugal.

SPIN | Banco de Portugal

The Challenge

Banco de Portugal needed to introduce the new SPIN service to the general public in a way that combined clarity, creativity, and relatability. The challenge was to simplify a complex financial concept for a broad audience while moving away from a traditional institutional tone.

The Solution

Explaining features without losing engagement can be tricky — no one wants a boring explainer video. To tackle this, we leaned into storytelling and developed a character-driven 2D animated explainer video along with a complementary TV spot for SPIN by Banco de Portugal.